March 22, 2012

Five ways to Get Better Exposure for Your Handmade Store or Blog

For some time our lives have revolved around making everything more mainstream, buying the same things, and conforming as much as possible. This trend has shifted in the past few years, with more emphasis falling on purchasing handmade, crafty items for our homes, apparel, and gifts. As this movement continues to grow, sellers are trying to find as many ways as possible to promote their crafts. Luckily the Internet and social media have made this easier than ever! If you’re looking for ways to gain more exposure, here are five different tactics you should be using:

1. Facebook
If you haven’t created a Facebook business page you are missing out. Facebook reaches billions of people every day and with the new Timeline layout the site has become even more business-friendly. It’s the perfect way to promote your business and have your friends and customers share their success with your handmade goods with their friends.

2. Craftsyble
Craftsyble is dedicated to anything and everything that has to do with crafting. By contacting the site owners you can inquire about being featured on their site; getting featured on popular sites like this is a great way to drive traffic to your own! Plus by browsing around the site you might be able to pick up on a few new tips for your business.

3. Pinterest
Pinterest has suddenly become a staple when it comes to crafty ideas and handmade goodies, so start pinning your crafts immediately. It’s incredible how quickly your crafts can get repinned and people get directed to your website; you’ll have new customers in no time by adding in a “pin it” button.

4. Host a giveaway or offer a promotion
You can maximize on this in one of two ways: you can either promote via your social media accounts (Facebook, Twitter, your blog, etc.) that you’re hosting a giveaway or offering a promotional code (think: buy one, get one, or a certain percentage off), or you can contact a popular blogger and offer to send one of your products for a review on their website and then include a promotional code or even an extra item that the blogger can giveaway to their readers.

5. Guest post
Following on the blogging theme, reach out to bloggers and see if they’ll allow you to guest post on their blog. At the end of the post you should be able to include a link back to your site, which will direct their readers over to your own website or blog.

Utilizing the Internet and social media is the best way to gain more exposure to your handmade craft store or blog, and there are a variety of different social media outlets that you can use. By using a combination of these sites regularly and networking with people in your niche you’ll be reeling in more traffic in no time.

Author Bio:
This is a guest post from Laura Backes, she enjoys writing about all kinds of subjects and also topics related to internet service in my area. You can reach her at: laurabackes8 @


Additionsstyle said...

Great post! Facebook and Pinterest are regular sites for me, but I have never heard of Craftsyble thanks for sharing the link!
Everyday Inspired

Anonymous said...

I haven't heard of craftysble. I'll have to check it out!